On the occasion of Rajasthan Diwas, ACF promoted Farmer
Producer Organization in Marwar Mundwa, Green
Desert Farmer Producer Company, launched their own brand of spices called
The Green Desert
Farmer Producer Company is a new FPO formed in April 2021 and in less than
a year they have united and started marketing their own brand of spices. Marwar
Mundwa is an area known for its spices with many farmers involved in spice
farming. The farmers are currently
retailing cumin, fennel, coriander seeds and fenugreek.
Forward linkages are the biggest challenge for any farming
community with the only source of marketing available through the local Mandi.
With farmers joining Farmer Producer Organizations, raw materials will be
procured for members, with produce processed and marketed by the FPO, with
profits being distributed among shareholders.
The main aim of the FPO is to strengthen the capacity of
farmers by providing them with maximum knowledge as well as financial
upliftment. The FPO aims to be a support system to farmers to help them move
ahead, with plans already underway to market the products in online platforms
and also target a few retails stores PAN India.
The products were launched by Pearl Tiwari, Director &
CEO, Ambuja Cement Foundation, Hemendra Rathore, Unit Head – Marwar Mundwa,
Ambuja Cements, and Manoj Agarwal, Deputy General Maanger, ACF.
If interested to purchase, please call +91 911 680 8855