Once upon a time, I used to lease this field out to another farmer, as I just felt there was no money to be earned in rice.  I concentrated my efforts on vegetables and goat/cow rearing to keep food on the table.  But after learning about the System of Rice Intensification, I changed my mind.  I thought – let me try my hand at this and see if I can make it work.  And the results were good – I got a 33% higher yield than the previous farmer, and managed to reduce my input costs by 14%.  It seems there is money in rice after all!”